/* ============================================================================
   Convert · content pages (/services, /proof, /insights and its articles)
   Same tokens, type ramp and components as the homepage (convert.css). These
   pages do not load the scroll engine, so nothing here waits on --sc-p: every
   element is at rest and readable at first paint.
   ========================================================================== */

.page [hidden] { display: none !important; }
.page-main { display: block; }

/* ----------------------------------------------------------------- hero -- */
.page-hero { padding-block: clamp(2.5rem, 7vw, 6rem) clamp(2rem, 5vw, 4rem); }
.page-hero .eyebrow { margin-bottom: 18px; }
.page-title {
  font-size: clamp(38px, 5.4vw, 78px); line-height: 0.98; letter-spacing: -0.035em;
  max-width: 16ch; margin-bottom: 26px; text-wrap: balance;
}
.page-hero .accent-bar { margin-bottom: 26px; }
.page-lede { font-size: clamp(17px, 1.5vw, 21px); line-height: 1.5; color: var(--muted); max-width: 58ch; margin: 0; text-wrap: pretty; }
.page-cta { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 22px; margin-top: 32px; }
.page-cta__micro { margin: 0; font-size: 13px; line-height: 1.5; color: var(--muted); max-width: 44ch; }

/* ------------------------------------------------------------- sections -- */
.page-section { padding-block: clamp(3rem, 6vw, 6rem); }
.page-section--white { background: var(--paper-pure); border-block: 1px solid var(--hair); }
.page-section--dark { background-color: var(--plate); background-image: var(--grad-plate, none); color: #F4F2ED; }
.page-section--dark .body.muted, .page-section--dark .muted { color: #A9C4B6; }
.page-section--dark .eyebrow { color: var(--green-lift); }
.page-section--dark .accent-bar { background: var(--green-lift); }
.page-section .section-head .headline { font-size: clamp(30px, 4vw, 56px); }

/* ------------------------------------------------------- services pillars -- */
.pillars-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(1.25rem, 2.6vw, 2rem); }
.pillars-grid .pillar {
  background: var(--paper-pure); border: 1px solid var(--hair); border-top: 4px solid var(--green);
  padding: clamp(1.35rem, 2.6vw, 2.25rem); box-shadow: var(--lift);
  display: flex; flex-direction: column;
}
.pillars-grid .pillar.accent { background-color: #1A3D2E; background-image: var(--grad-card-accent, none); border-color: var(--green); color: var(--paper); }
.pillars-grid .pillar .pdesc { font-size: 15px; line-height: 1.55; color: var(--muted); margin: -8px 0 20px; }
.pillars-grid .pillar.accent .pdesc { color: rgba(250,250,247,0.78); }
.pillar .measure {
  margin-top: auto; padding-top: 18px; border-top: 1px solid var(--hair);
  font-family: var(--sc-font-mono); font-size: 10px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted);
}
.pillar .measure b { display: block; margin-top: 6px; font-family: var(--sc-font-text); font-size: 14px; letter-spacing: 0; text-transform: none; font-weight: 500; color: var(--ink); }
.pillar.accent .measure { border-top-color: rgba(250,250,247,0.18); color: rgba(250,250,247,0.66); }
.pillar.accent .measure b { color: var(--paper); }
.pillar ul { margin-bottom: 22px; }

.steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(1.25rem, 3vw, 2.5rem); }
.steps li { padding-top: 18px; border-top: 3px solid var(--green); }
.steps .n { font-family: var(--sc-font-mono); font-size: 11px; letter-spacing: 0.16em; color: var(--green); margin-bottom: 12px; }
.steps .t { font-size: clamp(19px, 1.8vw, 24px); font-weight: 600; letter-spacing: -0.025em; line-height: 1.15; margin-bottom: 10px; }
.steps .d { font-size: 15px; line-height: 1.55; color: var(--muted); margin: 0; }
.page-section--dark .steps li { border-top-color: var(--green-lift); }
.page-section--dark .steps .n { color: var(--green-lift); }
.page-section--dark .steps .d { color: #A9C4B6; }

.chips { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.chips li {
  padding: 8px 12px; border: 1px solid var(--hair-firm);
  font-family: var(--sc-font-mono); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase;
}

/* ----------------------------------------------------------------- proof -- */
/* Every proof item carries one of three labels, so a benchmark can never be
   read as a client's result. The label is text, not just a colour. */
.proof-label {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 5px 10px; border: 1px solid currentColor;
  font-family: var(--sc-font-mono); font-size: 10px; font-weight: 500; letter-spacing: 0.14em; text-transform: uppercase;
}
.proof-label::before { content: ""; width: 7px; height: 7px; background: currentColor; }
.proof-label--result { color: var(--green); }
.proof-label--client { color: var(--green-bright); }
.proof-label--benchmark { color: #7A5B12; }
.proof-label--benchmark::before { background: transparent; border: 1px solid currentColor; }
.receipt-card.dark .proof-label--result, .page-section--dark .proof-label--result { color: var(--green-lift); }

.proof-legend { list-style: none; margin: clamp(1.75rem, 3vw, 2.5rem) 0 0; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(1rem, 2.4vw, 2rem); }
.proof-legend li { padding-top: 16px; border-top: 1px solid var(--hair-firm); }
.proof-legend p { margin: 12px 0 0; font-size: 14px; line-height: 1.55; color: var(--muted); }

.proof-jump { display: flex; flex-wrap: wrap; gap: 8px 22px; margin-top: 26px; font-family: var(--sc-font-mono); font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; }
.proof-jump a { text-decoration: underline; text-underline-offset: 4px; text-decoration-thickness: 1px; }
.proof-jump a:hover { color: var(--green); }

.proof-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(18rem, 1fr)); gap: clamp(1.25rem, 2.6vw, 2.25rem); align-items: start; }
.proof-grid .receipt-card .proof-label { margin-bottom: 18px; }
.proof-note {
  border: 1px dashed var(--hair-firm); padding: clamp(1.25rem, 2.6vw, 2rem);
  font-size: 15px; line-height: 1.6; color: var(--muted);
}
.proof-note h3 { font-size: 20px; color: var(--ink); margin-bottom: 10px; }
.proof-note p { margin: 0; }
.proof-note p + p { margin-top: 10px; }

.bench { border: 1px solid #D9C48F; background: #FBF7EC; padding: clamp(1.25rem, 2.8vw, 2.25rem); }
.bench .proof-label { margin-bottom: 16px; }
.bench h3 { font-size: clamp(20px, 2vw, 26px); margin-bottom: 10px; }
.bench > p { margin: 0 0 8px; font-size: 15px; line-height: 1.6; color: var(--muted); max-width: 62ch; }
.bench .funnel-wrap { margin-top: 22px; }
.bench .fbar .track { background: rgba(10,10,10,0.06); }

.standards { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 clamp(1.25rem, 3vw, 2.5rem); }
.standards li { position: relative; padding: 14px 0 14px 26px; border-bottom: 1px solid var(--hair); font-size: 15.5px; line-height: 1.5; }
.standards li::before { content: ""; position: absolute; left: 0; top: 23px; width: 12px; height: 1.5px; background: var(--green); }

/* ------------------------------------------------------------------ video -- */
.page .stage-meta { color: inherit; border-top-color: rgba(244,242,237,0.16); }
.page-section--dark .stage-meta .k { color: #8FA79A; }
.bench .article-body { margin-top: 22px; font-size: 15px; }
.video-block .stage-meta .v { font-size: 15px; }

/* --------------------------------------------------------------- insights -- */
.topic-grid { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(1rem, 2.2vw, 1.75rem); }
.topic-card {
  display: flex; flex-direction: column; height: 100%;
  background: var(--paper-pure); border: 1px solid var(--hair); border-top: 4px solid var(--green);
  padding: clamp(1.25rem, 2.4vw, 1.75rem);
  transition: border-color .16s, box-shadow .16s, transform .16s;
}
.topic-card:hover { box-shadow: var(--lift); border-top-color: var(--green-bright); }
.topic-card:active { transform: translateY(1px); }
.topic-card .n { font-family: var(--sc-font-mono); font-size: 11px; letter-spacing: 0.16em; color: var(--muted); margin-bottom: 18px; }
.topic-card .t { font-size: clamp(20px, 1.9vw, 25px); font-weight: 600; letter-spacing: -0.028em; line-height: 1.12; margin-bottom: 12px; text-wrap: balance; }
.topic-card .d { font-size: 15px; line-height: 1.55; color: var(--muted); margin: 0 0 22px; }
.topic-card .m {
  margin-top: auto; padding-top: 14px; border-top: 1px solid var(--hair);
  display: flex; justify-content: space-between; gap: 12px;
  font-family: var(--sc-font-mono); font-size: 10px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted);
}
.topic-card .m .go { color: var(--green); }

/* --------------------------------------------------------------- articles -- */
.breadcrumb { margin-bottom: 22px; }
.breadcrumb ol { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; font-family: var(--sc-font-mono); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); }
.breadcrumb li + li::before { content: "/"; margin-right: 8px; color: var(--hair-firm); }
.breadcrumb a { text-decoration: underline; text-underline-offset: 3px; text-decoration-thickness: 1px; }
.breadcrumb a:hover { color: var(--green); }

.article-meta { display: flex; flex-wrap: wrap; gap: 10px 28px; margin-top: 26px; padding-top: 16px; border-top: 1px solid var(--hair); }
.article-meta div { display: grid; gap: 4px; }
.article-meta .k { font-family: var(--sc-font-mono); font-size: 10px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted); }
.article-meta .v { font-size: 14px; font-weight: 500; }

.article-body { max-width: 68ch; padding-bottom: clamp(2.5rem, 5vw, 4rem); font-size: 18px; line-height: 1.65; }
.article-body > * + * { margin-top: 1.1em; }
.article-body h2 { font-size: clamp(24px, 2.4vw, 32px); line-height: 1.12; letter-spacing: -0.028em; margin-top: 2em; }
.article-body h3 { font-size: 20px; margin-top: 1.6em; }
.article-body p { margin-bottom: 0; }
.article-body ul, .article-body ol { padding-left: 1.2em; margin-bottom: 0; }
.article-body li + li { margin-top: 0.45em; }
.article-body strong { font-weight: 600; }
.article-body a { text-decoration: underline; text-underline-offset: 3px; text-decoration-thickness: 1px; }
.article-body a:hover { color: var(--green); }
.callout { border-left: 4px solid var(--green); background: var(--green-tint); padding: 18px 22px; font-size: 16px; line-height: 1.6; }
.callout--benchmark { border-left-color: #B08A2E; background: #FBF7EC; }
.callout .proof-label { margin-bottom: 10px; }
.callout p { margin: 0; }
.callout p + p { margin-top: 8px; }
.article-body table { width: 100%; border-collapse: collapse; font-size: 15px; }
.article-body th, .article-body td { text-align: left; padding: 10px 12px 10px 0; border-bottom: 1px solid var(--hair); vertical-align: top; }
.article-body th { font-family: var(--sc-font-mono); font-size: 10px; font-weight: 500; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); }
.article-body .num { text-align: right; padding-right: 0; font-variant-numeric: tabular-nums; white-space: nowrap; }
.article-body tbody th { font-family: var(--sc-font-text); font-size: 15px; font-weight: 600; letter-spacing: 0; text-transform: none; color: var(--ink); }
.article-body--wide { max-width: none; padding-bottom: 0; }
.takeaways { list-style: none; padding: 0 !important; border-top: 1px solid var(--hair-firm); }
.takeaways li { position: relative; padding: 12px 0 12px 26px; border-bottom: 1px solid var(--hair); margin: 0 !important; }
.takeaways li::before { content: ""; position: absolute; left: 0; top: 24px; width: 12px; height: 1.5px; background: var(--green); }

/* ------------------------------------------------------------- end CTA -- */
/* The one ask every article, video and content page ends on. */
.end-cta { background-color: var(--plate); background-image: var(--grad-plate, none); color: #F4F2ED; border-top: 4px solid var(--green-lift); padding: clamp(1.75rem, 4vw, 3.25rem); }
.end-cta .eyebrow { color: var(--green-lift); margin-bottom: 14px; }
.end-cta h2 { font-size: clamp(26px, 3.2vw, 44px); line-height: 1.04; letter-spacing: -0.03em; max-width: 20ch; margin-bottom: 14px; }
.end-cta p { margin: 0 0 24px; font-size: 16px; line-height: 1.55; color: #A9C4B6; max-width: 54ch; }
.end-cta .btn { background: var(--green-lift); color: #08170F; border-color: var(--green-lift); }
.end-cta .btn:hover { background: #F4F2ED; border-color: #F4F2ED; color: var(--plate); }
.end-cta :focus-visible { outline-color: var(--green-lift); }
.end-cta__wrap { padding-block: 0 clamp(3rem, 6vw, 6rem); }
.page-section .end-cta { margin-top: clamp(2rem, 4vw, 3rem); }

/* --------------------------------------------------------------- footer -- */
.page-footer { padding-bottom: 28px; }

/* ----------------------------------------------------------- responsive -- */
@media (max-width: 1000px) {
  .topic-grid, .proof-legend { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 760px) {
  .pillars-grid, .steps, .proof-legend, .standards, .topic-grid { grid-template-columns: minmax(0, 1fr); }
  .page .stage-meta { grid-template-columns: 1fr; gap: 14px; }
  .article-body { font-size: 17px; }
}