Paid evaluations: one front-end offer that pays for your ads.
When a clinic advertises individual services, every ad points to a different door and results swing month to month. A front-end offer fixes that: one clearly defined, paid evaluation that every ad points to.
Reading time4 minutes
Scorecard categoryOffer Structure
FromThe Convert team
Why paid, not free
It filters for serious buyers. Someone who pays $27 to $97 has decided they want help.
It protects the show rate. People tend to keep appointments they have paid for.
It can pay for the ads. When the front end covers acquisition, the back end is profit.
What makes a good evaluation
A specific outcome in the name: “Metabolic Health Evaluation”, not “consultation”.
A clear deliverable: an assessment and a written plan they take home.
A fixed price in the $27 to $97 range, and a fixed length.
A natural bridge into one of your core programs.
Common mistakes
Advertising five services at once.
Discounting the core program instead of creating an entry offer.
A free consult with nothing to take home.
An evaluation with no next step.
What to measure
Cost per evaluation booked, by ad and by audience.
Evaluation show rate.
Evaluation-to-program rate: the share of evaluations that enroll.
Key takeaways
One front-end offer, and every ad points to it.
Paid, specific and time-bound, with a deliverable.
