The playbook, in plain language.
Short, practical reads and talks for cash-pay clinic owners. Each one covers one part of the funnel, the number that measures it, and what to fix first.
Topics
Six things that decide clinic growth.
- 01 · CRM Conversion Your EMR is not a CRM. Why the software you run medicine out of can’t run your sales, and what a real pipeline looks like. 4 min read
- 02 · CRM Conversion Speed-to-lead: first response in under 60 seconds. The first minute after a lead arrives decides whether they book. How to answer it, day or night. 4 min read
- 03 · Sales Operations Front-desk conversion: your front desk is your sales team. Show rate and enrollment rate live at the front desk. How to train, script and measure it. 4 min read
- 04 · Offer Structure Paid evaluations: one front-end offer that pays for your ads. Why one clearly defined $27 to $97 evaluation beats advertising individual services. 4 min read
- 05 · Revenue Model Programs and memberships: revenue after the first visit. Eval, program, membership: the staircase that keeps revenue coming after the first purchase. 4 min read
- 06 · Revenue Model LTV:CAC for cash-pay clinics, explained. What a patient is worth against what it cost to win them, and the levers that move both. 5 min read
Watch · On stage
The playbook, live.
Vince Reyes, founder of Convert, at CryoCon: the three systems that turn leads into enrolled patients, in under two minutes.