The staircase
- Paid evaluation: a $27 to $97 entry that pays for ads and filters for serious buyers.
- Core program: a defined transformation with a set length, such as weight loss, HRT/TRT, peptides, recovery or aesthetics.
- Membership: a continuation or a downsell; low-cost, recurring revenue.
Front end pays for ads. Back end builds wealth.
Signs your revenue model is leaking
- Most revenue comes from one-time services.
- Packages end with no next step.
- Patients who finish a program have nothing to continue into.
- You offer several options, but there is no consistent path between them.
Designing a program people finish
- Name the outcome, not the treatment.
- Set the length and the check-ins up front.
- Price the program as a whole, not visit by visit.
- Plan the continuation before the program ends.
Memberships that stick
- A clear monthly benefit that keeps progress going.
- An easy yes at the end of a program, offered every time.
- A downsell for people who don’t buy the full program.
Key takeaways
- Evaluation, then program, then membership.
- Every offer has a next step.
- Recurring revenue is designed, not hoped for.